Effective Ways to Make Your Email Marketing Strategy Successful
Effective Ways to Make Your Email Marketing Strategy Successful, If you are applying funneling techniques to your online business strategy, of course, email marketing is not new to you anymore. You may be familiar with this strategy, and even halfway. The problem is, you feel the goal that you should achieve does not go as you expected. Even though you have invested time, energy and costs so this strategy provides significant results for your online business.
When the results you expect have not yet shown results, it does not mean you failed and had to turn around to find other strategies. Not like that, because email marketing is one of the sales strategies that are known to be very effective. Maybe this is why we are here, which is to analyze and find out where your email marketing strategy is wrong.
Have we done email marketing strategies correctly and effectively? Before we did this strategy, did we have a mature and effective plan? Have we really thought about our customers’ needs? Or are we just trying it out and indeed it’s not optimal? Well, everything is possible.
CHECKLIST BEFORE DOING EMAIL MARKETING
To make this marketing strategy work for the business you manage, it is only natural that you clarify your target market. Make sure your list building is a group of people who are interested in the products you sell. You can’t ignore this interest factor, because this factor is one of the biggest keys for someone to open the newsletter and offer that you send. To get this list building, it takes time, so be patient. Do not enter email lists from different niche businesses that you previously owned or buy third-party email databases, because that could waste your time and effort.
If your list building is ready, then you can begin to think about the material you send and also the tools. For the initial stage, you can use a good free auto-responder tool such as Listwire or MailChimp which is a free version. If you want an autoresponder with more complete features for your business, then of course premium is better. After that, you can learn the basics of email marketing, and start going into the action steps towards your list building, which is email marketing.
STEPS TO MAKE EFFECTIVE EMAIL MARKETING STRATEGIES
1. Don’t Hunt for Promotion
In the funneling strategy, we know the name of fishing in the pond. To fish, of course, we cannot immediately take the fish from the pond. First of all, we must feed the fish. After the fishes approach us with the bait capital, we begin to reap the rewards or benefits.
As with email marketing strategies, do not directly promote your product completely. Excessive promotion, especially to new subscribers, makes them uninterested. Instead of being lured by the product you offer, it is possible for the prospective client to be lazy and unsubscribe.
Conversely, make subscribers feel at home receiving emails from you. Communicate first with your subscriber so he starts trusting you and is confident in your authority. After you are sure the prospective buyer sees your authority, then start sending a promotional email.
2. Send Useful Content and Free Things
Send useful tips, eBooks or guides for free. In writing tips and ebooks, don’t be careless. Just because you give it for free doesn’t mean you forget quality. It’s precisely here that you measure the product you’re selling later, especially if the product you’re selling is expensive. If something you share for free is quality, of course, this prospective buyer will think that the product you are selling at a price that is not cheap is definitely far better than what you have been giving and that is really worth buying.
3. Send Periodic Emails, Don’t SPAM
Don’t waste your subscriber time with too much promotion to their inbox. You may not be the only one who sends newsletters to customers. It could be that the customer’s email also contains many newsletters that fill up. If the email you send is too frequent and most of the e-mails are just SPAM e-mails, let alone be interested in your offer, even opening the e-mail is already lazy. This can reduce your credibility as well as the business you manage.
If this happens, it is only natural that the email marketing strategy is not the goal you expect. Email marketing can be done 1-2 times a week or according to the schedule that you specify, provided the strategy is not too frequent. To avoid being too prominent as a salesperson, promotional emails should be sent once after three regular newsletters or as needed.
4. Use a Biting Title
To increase the percentage of your email opened by customers, use the title of an interesting email and trigger curiosity. Don’t ignore this title because it is the title that first speaks to your customers.
5. Simple, elegant and easy to read design
When you send a newsletter, or broadcast email to your customer list, make sure that your customers will enjoy the email. How to? That is by having a newsletter design that is simple but elegant and easy to read. Some autoresponder has newsletter design features that meet these criteria and of course you can use them without complicated. Indeed, usually, this elegant design/templates feature is obtained by premium auto-responder members.
What factors need to be considered to present this customer preferred email? Among other things are as follows:
*) Using CSS Inline to make your newsletter look more beautiful
*) Includes plain text versions, in anticipation of customers who cannot display HTML format
*) Consider using images because images in e-mails often cannot be seen or cannot appear perfectly because of loading and or blocking factors. If it is deemed unnecessary, then the use of images can be reduced
6. Don’t Forget to Test First
When you have installed the subscription feature on your website, make sure you have tried it first. Register your e-mail address so you can find out that the plugin that you have installed for the subscription form actually works as you expected.
Bitter indeed when talking about unsubscribing in this email marketing topic. But how else, this button is a complement to the format of the email you send to customers. This easy-to-see subscribe button is not for your customers to unsubscribe, but as a sign that you will not make it difficult for customers to unsubscribe if they are not interested in the topic we offer. Logically, if they are not interested in the products we offer, why are they being held back? Precisely with this, we become aware of the number of lists that are really interested in our products.
PLANNING FOR YOUR EMAIL MARKETING STRATEGY
Not only you are running an email marketing strategy. Not only the internet marketers who are already sky-level who have implemented the strategy, learner internet marketers, shahid bloggers and beginners also apply this strategy a lot. But not all of them got the results as expected. There are even those who are not at all. Why?
Many bloggers and marketers who do this marketing strategy only as a complement to the blog. They do not have a clear goal for the list of customers who register to be their subscribers and are not serious about this list. They also leave the list as it is and submit the affairs of the newsletter in full to third parties, without trying to share tips that you have written personally to list your subscribers and establish closer communication.
This makes e-mail look very ordinary, just like other subscription e-mails that the customer receives as usual. And this is what makes the customer rarely open your email. Nothing special.
Return to your destination for email marketing is this for:
*) Providing newsletter updates and increasing traffic from these marketing tricks
*) Selling affiliate products later on
Especially if you aim for the second goal, then you must attract your target market. How to? Of course with the tricks that I have discussed at length above. For simplicity, take a sheet of paper, and determine the answer from the following checklist:
*) What is your main goal of using an email marketing strategy? For traffic or sales? Or do not have a real picture? (If you don’t have a picture yet, try to find out what you want in developing your blog or business)
*) Who will you send email to?
*) What type of email did you send? Only newsletters or promos?
*) How do you present your email content?
*) Is your email design easy to read and look attractive?
*) What can you improve from your email marketing at this time?
*) Are the tools and plugins that you use are sufficiently effective according to current needs?
*) How do you manage your list?
*) What do you do to increase the number of your subscribers? Share the e-Book for free? Or other interesting offers?
*) How do you measure the success of this email marketing?
From these questions, you will be able to see what concepts, goals and ways of optimization you can do with your email marketing strategy. It turns out it’s a bit complicated? Not really, because when you have already undergone this strategy, you really need to do an analysis and optimization strategy so that this marketing trick gives you the results that you expect.
But for the initial stage, do the test sufficiently before analyzing the list of questions. When you start to enter the list, measure your success. Have you got the ideal number of subscribers you want, is the open rate good enough or can you convert the list to as many percentages as you want?
Metrics that are often used as a measurement of Email Newsletter effectiveness include:
*) Open Rate, which is how many of your subscribers actually read your email when the email was sent
*) Click Rate, which is how many of your subscribers click on the link you sent when they opened your email
*) Forward, which is to calculate the number of your subscribers who forward emails from you (send to a friend), not all autoresponder or email marketing providers have this feature
*) Subscribe, which is the number of people who register to become your customers
*) Unsubscriber, which is the number of people who unsubscribe from your newsletter, this list is a warning for your strategy
*) Conversion Rate/conversion rate, which is how many of your subscribers will eventually buy your product, join the program that you provide, join the trial version and others.
In order to facilitate this analysis, you can connect your account with Google Analytics which can record changes in your customer list activity. With the help of Analytics, your analysis of the email marketing strategy that you are running will be more effective.
As I stated earlier that Email Marketing is one of the most powerful strategies in list building, this means you have to maximize it to succeed and make your conversion rate quality. With the steps above, hopefully, you will be more observant in, passionate and optimistic about your strategy. Good luck.